Hon’ble Speaker of Lok Sabha, Smt. Sumitra Mahajan released ‘Mann Ki Baat’ – A social revolution on Radio and presented the first copies to Honorable President of India, Shri Pranab Mukherjee. The book has been written by BlueKraft Digital Foundation and published by LexisNexis

May 26th, 2017, New Delhi. Hon’ble President of India Shri Pranab Mukherjee received the first copies of the book ‘Mann Ki Baat’ – A social revolution on Radio, at Rashtrapati Bhavan, New Delhi, on May 26, 2017. The book was released by the Honorable Speaker of Lok Sabha, Smt. Sumitra Mahajan, who presented the first copies to the President. The event was graced by the Honorable Vice President of India, Shri Hamid Ansari, and Honorable Union Minister for Finance and Defence, Shri Arun Jaitley. The book provides a peek into how one of the most popular leaders of our time approaches an idea like ‘Mann Ki Baat’ and what its historical value may be. The foreword for the book has been written by the Prime Minister of Japan. Writing about Mann ki Baat, Shinzo Abe says “This book is filled with Prime Minister Modi’s enthusiasm for interacting with the people of India, particularly with the youth. I cannot but feel his strong passion for dialogue with his people.”

The book has been written by Bluekraft Digital Foundation, which is a not-for-profit organization that is actively working in the realm of policy and governance matters. Based out of New Delhi, Bluekraft brings together a wide spectrum of leading policy makers and young thinkers to debate, discuss, deliberate and formulate new ideas that will enrich India’s development trajectory.

This book recites the common thread of positivity and optimism that Prime Minister Modi has woven through his Mann Ki Baat and how this thread has been picked up by common Indians to convert it into a mass movement. This book also provides a great opportunity to all Indians to get to know some hitherto unknown facets of Prime Minister’s thinking, his beliefs and his thought process. Prime Minister Modi is himself quoted in many chapters of the book and the insights that emerge are perhaps the most important contribution that this book makes. There are interesting anecdotes shared by the members of the Prime Minister’s core team and people from AIR and MyGov to quench people’s curiosity about the minute but interesting details of how the idea of a radio programme came up, how the name and frequency were decided, and how the format was chalked out, among other things.

Writing a blurb for the book, Bill Gates, Co-Chair and Trustee, Bill & Melinda Gates Foundation, says, “Mann Ki Baat is a great example of how media can be used as a platform for bringing about positive change. Through this new initiative and others, including MyGov.in, that invites the public to participate, Prime Minister Modi has included millions of Indians in a collaborative effort that can improve the efficiency of public service information delivery and accelerate progress.”

LexisNexis is privileged to participate through this publishing association in the Prime Minister’s initiative to build on positive partnerships between the people and the Government through impactful social initiatives. The book is available for pre-order on Amazon (http://www.amazon.in/gp/product/9350359901) and on LexisNexis bookstore (http://lexisnexis.in/mann-ki-baat-a-social-revolution-on-radio.htm) .

About LexisNexis®

LexisNexis® Legal & Professional (www.lexisnexis.co.in) is a leading global provider of content and technology solutions that enable professionals in legal, corporate, tax, government, academic and non-profit organizations to make informed decisions and achieve better business outcomes. As a digital pioneer, the company was the first to bring legal and business information online with its Lexis® and Nexis® services. Today, LexisNexis® Legal & Professional harnesses leading-edge technology and world-class content to help professionals work in faster, easier and more effective ways. LexisNexis® Legal & Professional, which serves customers in more than 175 countries with 10,000 employees worldwide, is part of RELX Group plc, a world-leading provider of information solutions for professional customers across industries.

Media Contact

Sandeep Ganju

Senior Director, Sales, Marketing & Strategy

sandeep.ganju@lexisnexis.com

Tel: +91 124 4774421

 

 

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